Nordic Campus Leeuwarden

Nordic Campus is the (general) claim for NHL Stenden. But what does that mean for the various locations of the university, the 'Olympic host cities'? Read about our Olympic Games metaphor here

For example, how will Leeuwarden distinguish itself from the other locations while 'despite' that distinction it must also be recognized as an NHL Stenden branch?

 Research has been conducted into the Genius Loci/identity of Leeuwarden and Friesland. The focus is on history, language, culture and even the flag. In addition, an inventory was made of iconic companies, buildings, crafts, products, nature and events. All highlights that are relevant to the development of the campus have been mentioned. Sometimes they were useful literally, sometimes (later) in a modern translation. It's about things that are really distinctive.  

 The research into the identity, trends and developments led to the following unique claim (Marketing Landscape) for NHL Stenden location Leeuwarden: 

“Helping each other and the community move forward (and therefore also yourself) “

Mienskip: It's not about egos here...

The basic attitude of the Frisians is: If the community is doing well, you will be doing well too. Contributing to the environment is almost self-evident. These have therefore become the basic values ​​for the development of the campus:

 

  • The Genius Loci/identity of the environment is emphatically present, just like on ALL other Nordic Campuses of NHL Stenden. Students must feel, know and see that they are in Leeuwarden/Friesland. This is also literally visible on campus.  
  • The differences between the seasons are used on campus
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  • The Mienskip (citizenship spirit) of Friesland is leading on this campus. During the concept development phase, careful consideration must be given to how this can be made tangible in public space. How can you give meaning to it in terms of programme? How can we ensure that students themselves contribute to making the campus fun? We let them do a lot themselves.
  • Residents, companies, employees and students should be proud of their unique Frisian campus.
  • Students should become curious about Leeuwarden and Friesland. To culture, sights, food and drinks. But also to Frisian companies, so that they might stick around after their studies. The campus tempts students to go on a voyage of discovery in the province.
  • Students from home and abroad should be able to take home beautiful and good stories about Leeuwarden and Friesland. The storytelling on campus must be good (and also the experiences they have gained in Leeuwarden and the province).